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Post by xxxx on Jan 6, 2015 12:25:23 GMT 1
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Baroque
in service - 2 years
Posts: 3,991
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Post by Baroque on Jan 6, 2015 15:03:07 GMT 1
I didn't like either of them. We'll see how it looks in real life...
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s543
in service - 2 years
Posts: 3,959 
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Post by s543 on Jan 6, 2015 15:20:14 GMT 1
I too would agree with this statement of "JetBuddy" from a.net
"Wow they chose the worst of two awful liveries"
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Post by xxxx on Jan 6, 2015 18:13:59 GMT 1
Yeah I don't think there is any reason to change it either. EasyJet has one of the few liveries I will always recognize, and this is also true for everyday people who only care about getting from A to B, so I can't really understand the need for rebranding.
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jonathan
in Convoy en route to Toulouse
Posts: 81
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Post by jonathan on Jan 6, 2015 19:48:35 GMT 1
You don't work for a rebranding company!
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s543
in service - 2 years
Posts: 3,959
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Post by s543 on Jan 6, 2015 20:41:08 GMT 1
You don't work for a rebranding company! And that means ? You do ? |
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philidor
in service - 6 years
Posts: 8,950
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Post by philidor on Jan 7, 2015 0:11:52 GMT 1
You don't work for a rebranding company! And that means ? You do ? I think jonathan means that a salesman for a rebranding company would find plenty of reasons to rebrand that company, the most compelling of them being that he would be earning his living in the process ! |
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petera380
Final Assembly Line stage 2
Posts: 489
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Post by petera380 on Jan 7, 2015 12:13:13 GMT 1
With this new easyJet scheme I get the distinct feeling that branding companies are running out of ideas!!
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harty236
Outfitting in Hamburg
Posts: 974
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Post by harty236 on Jan 7, 2015 14:36:20 GMT 1
I would consider it more as a refresh than a rebranding. From a PR perspective I can understand why they would want to do this. They don't want to make huge amounts of changes but they wish to look like they are moving forward. Changing the livery, if only subtly shows overtly that they are "moving with the times". In a world where there is little to differentiate LCCs this kind of thing can go a long way in convincing the public to fly with them instead.
Personally I have an absolute hatred of Ryanair but will happily fly Easyjet even though I know they are effectively the same product. I just feel a lot more loyal to Easyjet I guess because I prefer their brand/attitude.
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Post by Jkkw on Feb 3, 2015 9:12:26 GMT 1
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