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Post by FabienA380 on Feb 26, 2015 6:43:30 GMT 1
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Post by fanairbus on Feb 26, 2015 9:20:56 GMT 1
Lufthansa's 748 retro livery.
It would be interesting to hear the views of a branding specialist about the choice to use an old livery. Whilst I am sceptical about the claims of many re-branding exercises, there's no doubt that my first impression seeing this livery would be that it doesn't appear to state 'new' but old-fashioned, and I might assume that that would be mirrored within the aircraft (and that's important to brand managers isn't it?. Any brand managers or others able to comment please?
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tomparis1
Final Assembly Line stage 2
Posts: 390
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Post by tomparis1 on Feb 26, 2015 10:26:47 GMT 1
Lufthansa's 748 retro livery. It would be interesting to hear the views of a branding specialist about the choice to use an old livery. Whilst I am sceptical about the claims of many re-branding exercises, there's no doubt that my first impression seeing this livery would be that it doesn't appear to state 'new' but old-fashioned, and I might assume that that would be mirrored within the aircraft (and that's important to brand managers isn't it?. Any brand managers or others able to comment please? Good point fanairbus. I'm not a "brand manager", nevertheless, I believe that such retro liverys are very useful. Replace in your text "old fashioned" with the word traditionally and then everything makes sense. I think that tradition is very important especially in "good old Europe". cheers TP
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Post by airboche on Feb 26, 2015 16:31:31 GMT 1
Not a brand manager myself. But this livery looks just great and will evoke many good memories from the "gold old days" whatever they where in reality. So it certainly pays off. Lufthansa is so strict about their brand that any deviation is big news. The free positive media coverage alone will pay for it big time.
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Post by peter on Feb 26, 2015 17:24:38 GMT 1
Lufthansa's 748 retro livery. ... and I might assume that that would be mirrored within the aircraft I don't think so. The interior will be with all new amenities which are standard on todays aircraft. Because in a few years time, it will be painted in "standard livery". I think that tradition is very important especially in "good old Europe". Not only in Europe: American Airlines took over the retro US Airways aircraft and just put "American" titles on. The only airline I can think of to regret ever painting their aircraft in a new livery is Japan Air Lines. After trying multiple color schemes they are reverting to their 1970's colors (and it looks great IMO)
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tomparis1
Final Assembly Line stage 2
Posts: 390
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Post by tomparis1 on Feb 27, 2015 9:53:42 GMT 1
Lufthansa's 748 retro livery. ... and I might assume that that would be mirrored within the aircraft I don't think so. The interior will be with all new amenities which are standard on todays aircraft. Because in a few years time, it will be painted in "standard livery". I think that tradition is very important especially in "good old Europe". Not only in Europe: American Airlines took over the retro US Airways aircraft and just put "American" titles on. The only airline I can think of to regret ever painting their aircraft in a new livery is Japan Air Lines. After trying multiple color schemes they are reverting to their 1970's colors (and it looks great IMO) You're of course right peter. I voted "good old Europe" in connection with Lufthansa. cheers TP
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Post by FabienA380 on Mar 29, 2015 0:33:57 GMT 1
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Post by FabienA380 on Mar 29, 2015 17:04:03 GMT 1
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Post by FabienA380 on Mar 29, 2015 17:14:25 GMT 1
Apparently the daily B747-8I to EWR is suspended for a week and should restart on 08th April, so then LH would have one daily B747-8I to EWR, one daily B747-8I to JFK, and one daily A380 to JFK
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zrhmd11
Final Assembly Line stage 1
Posts: 241
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Post by zrhmd11 on Mar 30, 2015 14:47:04 GMT 1
D-ABYT, retro collors, named "Köln".
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